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September 11-14, 2012 The LVH - Las Vegas Hotel
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Monday, September 10
 

9:00am

PRPD Board Meeting
Monday September 10, 2012 9:00am - 10:00am
Executive Board Room
 
Tuesday, September 11
 

12:00pm

Classical Format Group

There are multitudes of mutual challenges that we face in achieving our mission of bringing classical music to our respective audiences.   Yet, as common as these challenges are, as individuals we might address them in very different ways.  In this meeting we’ll break into small groups and work through different scenarios to learn from one another’s insights, experiences, and opinions.   We’ll also have lunch and, hopefully, a few laughs.


Speakers
avatar for Julie Amacher

Julie Amacher

Manager, Classical 24, Minnesota Public Radio
Julie Amacher's desire to introduce others to great music is what led her to radio. She began her professional broadcast career at a station in Sun Prairie, Wisconsin. She went from rock 'n' roll to the Rocky Mountains, where she found her niche in public radio at KUNC in Greeley, Colo. Julie spent 13 years at KUNC, where she managed the announcers and their eclectic music format. During that time, she earned four national awards for best... Read More →
avatar for Gabe DiMaio

Gabe DiMaio

Board Member and Secretary, PRPD
Gabe DiMaio serves as secretary of the PRPD Board of Directors. He worked in commercial radio for many years before starting his public radio career at WBFO, Buffalo, while attending UB Law School. After graduating in 2001, he continued at WBFO as a producer, local host of All Things Considered, and assistant program director.  He most recently served as program director for Classical 94.5 WNED, Buffalo. Gabe teaches law and communications... Read More →


Tuesday September 11, 2012 12:00pm - 2:00pm
Ballroom D&E

1:00pm

Jazz Format Group

What are the issues that jazz stations (or stations that program some jazz) are facing today? Join this roundtable discussion to share your concerns and ideas and hear successful strategies for growing the audience.


Speakers
avatar for Thurston Briscoe

Thurston Briscoe

Program Director, WBGO
Thurston Briscoe is VP of Program and Production at WBGO JAZZ 88, Newark, New Jersey, and executive producer of NPR’s JazzSet with Dee Dee Bridgewater, Live From the Village Vanguard, Toast of the Nation, The Checkout hosted by Josh Jackson, WBGO Journal, Conversations with Alan Wolper, and Newark Today. He worked for 10 years in various positions at and became the senior arts producer for NPR’s News and Information division. In 1990... Read More →
avatar for Joey Cohn

Joey Cohn

Asst GM / Dir of Content, KPLU
Joey Cohn is KPLU & Jazz24 director of Content and assistant general manager. Joey oversees all local news and music programming, production, promotions and marketing at KPLU where he has worked for over 20-years. Under Joey’s leadership KPLU has won numerous national awards including the Edward R. Murrow Award and the Marconi Jazz Station of the Year Award. KPLU is Joey’s third NPR station. Previously he was with KJZZ in... Read More →


Tuesday September 11, 2012 1:00pm - 3:00pm
Conference Room 11/12 (2nd floor)

2:00pm

News/Talk Group

Back to the Future: Re-positioning public radio news & information programming now for the evolving audio future of disintermediation and fragmentation


Speakers
avatar for Jeff Hansen

Jeff Hansen

Program Director, KUOW
Jeff Hansen, Program Director at KUOW since 2000, is a Minnesota native whose public broadcasting career spans 32 years. He holds a B.A. in sociology from Northland College, Ashland, Wisconsin. Jeff has also served as program director at KERA in Dallas, K


Tuesday September 11, 2012 2:00pm - 4:00pm
Ballroom D&E

4:30pm

Ice Breaker Speed Date

Whether you’re a PRPD Conference veteran or a first time attendee, come join us for a rousing round of the getting-to-know-you SPEED DATE.  You’ll get to talk to a lot of people in a short period of time and discover all you can learn from the public media programming community.  Come prepared to exchange ideas and talk to your colleagues like never before.  We’re looking forward to meeting you! 


Tuesday September 11, 2012 4:30pm - 5:30pm
Ballroom D&E

7:00pm

Opening Reception

Host station, Nevada Public Radio takes us to one of the hottest destinations on the Strip. Located at the front of Monte Carlo in the heart of the Strip action, Diablo's has everything you need for a wild night out.  This welcoming party atmosphere will fill the upper level, where an outdoor dining area and stage crank up the energizing vibe. KNPR will provide the drinks and hors d’oeuvres.


Sponsors

Tuesday September 11, 2012 7:00pm - 9:00pm
Diablo's Cantina, 2nd Floor The Monte Carlo, 770 Las Vegas Boulevard South Las Vegas, NV 89109
 
Wednesday, September 12
 

7:30am

Breakfast with CPB - The Role and Impact of Local Education Reporting

Education is core to public media’s mission, and regional and local reporting have been at the foundation of public media’s response to the drop out crisis, American Graduate:  Let’s Make It Happen. Join CPB SVP of Radio Bruce Theriault and Ray Suarez of the PBS NewsHour for a breakfast session about the role of local education reporting today.  Ray will moderate a discussion with Jim Schachter, Vice President for News at WNYC; Kavitha Cardoza, education reporter, and Karen Munson, Manager of Content Operations, at WAMU; and John Barth, Managing Director of PRX. You will learn how these producers are using education coverage and American Graduate to increase understanding on issues most pressing in local communities, engage the community around solutions, and raise the profile of public media.


Speakers
avatar for John Barth

John Barth

Marketplace - Public Radio Show
John Barth is the Managing Director of the Public Radio Exchange (PRX.org), an online distributor and archive of radio programs and audio that serves public radio networks, stations, producers, podcasts, satellite radio and commercial digital companies. | John was the founding producer of the public radio business program Marketplace, went from there to run all of AOL's news operations and business, and then was in charge of original content... Read More →
avatar for Kavitha Cardoza

Kavitha Cardoza

Education Reporter, WAMU
As a part of the American Graduate program, Kavitha Cardoza, WAMU 88.5 education reporter, writes a series of articles examining the dropout crisis in D.C. Cardoza interviews teachers, parents, researchers, and dropouts as she looks at the causes and consequences of the dropout problem, which affects approximately 1 million students each year and has been called "the civil rights issue of our time."
avatar for Karen Munson

Karen Munson

Manager of Content, Operations, WAMU
Karen Munson is manager of Content Operations at WAMU in Washington, DC. She's been an avid consumer of public radio since the age of 16. While majoring in theater at Virginia Commonwealth University, she wondered how she could merge her passion for the two mediums. She realized that dream 18 years later by joining the WAMU team in 2001. Munson oversees traffic operations for four station channels and leads creation of audio branding campaigns to... Read More →
avatar for Jim Schachter

Jim Schachter

Vice President for News, New York Public Radio
Jim Schachter is VP for News at WNYC, and oversees an enterprise-focused radio and digital newsroom, programs and websites including The Brian Lehrer Show, On The Media, Radio Rookies, SchoolBook, Transportation Nation, It’s a Free Country. He joined WNYC in 2012 after 16 years at The New York Times, where he was associate managing editor. There he launched India Ink, the paper’s first website for a national audience outside the U.S... Read More →
avatar for Ray Suarez

Ray Suarez

Senior Correspondent, PBS Newshour
Ray Suarez joined The NewsHour in October 1999 as a Washington-based Senior Correspondent. He has more than thirty years of varied experience in the news business. He came to The NewsHour from National Public Radio where he had been host of the nationwide, call-in news program "Talk of the Nation" since 1993. Prior to that, he spent seven years covering local, national, and international stories for the NBC-owned station, WMAQ-TV in... Read More →
avatar for Bruce Theriault

Bruce Theriault

Senior Vice President of Radio, CPB
Bruce Theriault joined CPB as senior vice president of radio in 2007 from Bolder Strategies, a consulting firm he founded for nonprofit organizations. He recently served as co-managing director of Public Radio Capital, which he helped launch as a separate operating organization, and also worked with the Station Resource Group to plan a major strategic services initiative for public radio. Theriault spent 13 years as SVP of PRI, where he played... Read More →

Sponsors
avatar for CPB

CPB

Corporation for Public Broadcasting


Wednesday September 12, 2012 7:30am - 8:45am
Pavillion 9 & 10

9:00am

June Cohen - Executive Producer TED Media

June Cohen believes that modern technologies are actually returning us to very ancient forms of media, communication and community. And that we're all the better for it.

A polymath with a passion for the arts and a brilliant career at the crossroads of media and technology, June launched TEDTalks in 2006, TED.com in 2007, and the Open Translation Project in 2009. As EP of TED Media, she aims to extend TED in new directions, especially those that help spread ideas. On September 12th, she’ll share some of her own ideas about trends in media, technology and culture as she launches PRPD 2012.


Speakers
avatar for June Cohen

June Cohen

Executive Producer, TED Media
June Cohen, executive producer of TED Media, is focused on extending TED in new directions that help spread ideas. June launched TEDTalks in 2006, TED.com in 2007, and the Open Translation Project in 2009. In a career focused on the intersection of media and technology, she led the Stanford team that developed the first networked multimedia magazine in the ‘90s. She then joined the launch of HotWired.com, the pioneering website from Wired... Read More →


Wednesday September 12, 2012 9:00am - 10:15am
Ballroom C The LVH- Las Vegas Hotel

10:15am

Coffee Break
Wednesday September 12, 2012 10:15am - 10:45am
Exhibit Hall

10:45am

AMPPR Annual Members Meeting
Wednesday September 12, 2012 10:45am - 11:45am
Conference Room 7/8 (2nd floor)

10:45am

The New Guys: Chief Content Officers

In the past 6 months, both NPR and APM have named new Chief Content Officers. Here’s your chance to hear first-hand how they envision the future of content for the public radio system and plans for their networks. Moderated by NHPR host Virginia Prescott, this session will be conducted talk show style, including robust interaction with the audience. 


Speakers
avatar for David Kansas

David Kansas

Senior VP and Chief Content Officer, American Public Media
Dave Kansas is senior vice president, chief operating officer and chief content officer for American Public Media (APM), overseeing the operations of APM's station network, national programming, music and news operations. Prior to joining APM, Kansas worked at The Wall Street Journal serving as chief markets commentator in New York, having previously served as the European markets editor based in London. Before taking his position in The Wall... Read More →
avatar for Virginia Prescott

Virginia Prescott

Host, New Hampshire Public Radio
Virginia Prescott is host of Word of Mouth, New Hampshire Public Radio’s lively discussion of emerging trends, new ideas and under-reported stories from viral and contemporary culture.  Her  deep roots in public radio began at WWOZ in New Orleans.  She later launched the Edward R. Morrow Award-Winning interactive media team at WNYC in New York City, and was later editor, producer and director for NPR’s On Point and... Read More →
avatar for Kinsey Wilson

Kinsey Wilson

Executive VP and Chief Content Officer, NPR
Kinsey Wilson is NPR's Executive Vice President and Chief Content Officer. He is responsible for establishing a unified vision for NPR's journalism and working with member stations to build an effective partnership. The leadership of News, Digital Media, and Programming report to him. Before  his current position, Wilson served as the SVP and GM of Digital Media and was responsible for all online operations. He shared responsibility for... Read More →


Wednesday September 12, 2012 10:45am - 11:45am
Ballroom C The LVH- Las Vegas Hotel

12:00pm

Lunch - APM Presents WHAT HAPPENS IN VEGAS: Risk and Chance in a Global Economy

Vegas has a language all its own.  Come to think of it, so does the economy.  Risk, chance, luck.  Hitting the jackpot.   So, how does what happens in Vegas help us understand what’s happening in our economy?    Don’t miss an exclusive conversation with Marketplace’s Kai Ryssdal and the BBC World Service’s Justin Rowlatt at the APM Midday Lunch. Wednesday at 12 noon in Pavilion 9 and 10. 


Speakers
avatar for Justin Rowlatt

Justin Rowlatt

Presenter, BBC
Justin Rowlatt is a presenter on Business Daily, the BBC World Service's flagship international business and economics program. He previously served as correspondent for the BBC’s Panorama and Newsnight, as well as Channel 4 News. He has headed award-winning investigations, reported from across the globe and even spent a year as the BBC's "Ethical Man", exploring how he and his family could reduce their impact on the environment... Read More →
avatar for Kai Ryssdal

Kai Ryssdal

Host, Marketplace
Kai Ryssdal has been the host and senior editor of American Public Media’s Marketplace since 2005. He joined American Public Media in 2001 as the host of Marketplace Morning Report.  Ryssdal began in public radio as a reporter and finally substitute host for The California Report at KQED-FM in San Francisco.  After graduating from Emory University, Ryssdal spent eight years in the United States Navy and as a Pentagon staff... Read More →

Sponsors
avatar for American Public Media

American Public Media

American Public Media


Wednesday September 12, 2012 12:00pm - 1:30am
Pavillion 9 & 10

1:45pm

Building the Bench for Music Stations

Public radio music fans have high expectations of the on-air hosts they hear on their favorite stations.  Because the skill sets of these announcers is so specific to our industry, building a bench of talented and knowledgeable announcers is critical and is becoming increasingly difficult to do.  We must find people that have the right mix of talent and intimate knowledge of the music necessary to relate well to our listeners.  When we find people who might have potential, training can make or break them.  In this session you’ll hear ideas about how to identify new talent, train them, and make them your next great public radio music host.


Speakers
avatar for Gabe DiMaio

Gabe DiMaio

Board Member and Secretary, PRPD
Gabe DiMaio serves as secretary of the PRPD Board of Directors. He worked in commercial radio for many years before starting his public radio career at WBFO, Buffalo, while attending UB Law School. After graduating in 2001, he continued at WBFO as a producer, local host of All Things Considered, and assistant program director.  He most recently served as program director for Classical 94.5 WNED, Buffalo. Gabe teaches law and communications... Read More →
avatar for Abby Goldstein

Abby Goldstein

Program Director, New Hampshire Public Radio
Abby Goldstein began her career in public radio in 1986 at KVLU in Beaumont, Texas, where her mother Bonnie was membership director. She worked in television, advertising and commercial radio in Beaumont before moving to KERA 90.1 in Dallas in 1989, where she hosted Afternoon Music for six years. Abby then spent a few years developing her radio skills at numerous public and commercial and worked as an independent record promoter, a booking agent... Read More →
avatar for Bruce Warren

Bruce Warren

Asst. Station Manager, WXPN
In addition to his station management role, Bruce is the Executive Producer of World Cafe. He blogs about music at Some Velvet Blog and tumbl's about music at Some Velvet Blog 2. Bruce has his Master's in Organizational Dynamics from the University of Pennsylvania and teaches Social Media and the Organization at Univ. of Penn. Bruce is on the Board of Directors for PRX (Public Radio Exchange) in Boston. He discovers most of his music by sifting... Read More →


Wednesday September 12, 2012 1:45pm - 2:45pm
Conference Room 7/8 (2nd floor)

1:45pm

Dealing with Difficult Employees

While most leaders try to avoid conflict at all costs, ignoring or walking on eggshells around difficult co-workers rarely makes an uncomfortable situation better. Do you have some difficult personalities at your station? A newsperson who has seen and done it all, and who does not want to have to learn to learn about posting things to your website?  Or perhaps you have an announcer who thinks that he or she is God’s gift to broadcasting and doesn't need to follow the rules like the rest of your staff?  Or maybe your staff cannot perform at their best because they are avoiding that producer who is always in a bad mood? Learn what motivates employee behavior, how to give people what they want so that you can get what you need, how to initiate uncomfortable conversations with problem personalities, and most importantly, you will explore how to step into the role of "coach" to take employees from "difficult" to desirable.


Speakers
avatar for Alexia Vernon

Alexia Vernon

Owner, Alexia Vernon Empowerment
Alexia Vernon is communication and leadership expert with Alexia Vernon Empowerment, LLC, and author of 90 Days 90 Ways: Onboard Young Professionals to Peak Performance and Awaken Your CAREERpreneour: A Holistic Road Map to Climb from Your Calling to Your Career. Alexia empowers companies, campuses and community organizations to build a new generation of heart-centered, high-impact communicators and ethical leaders. She created Step Into Your... Read More →


Wednesday September 12, 2012 1:45pm - 2:45pm
Ballroom E

1:45pm

Funders and Firewalls

 

The pressure to raise funds is on.  State, institutional, and federal funding is on the decline, yet the need for journalism is stronger than ever. Meanwhile, funders such as underwriters and foundations want to see more bang for their buck – they’re looking for closer adjacencies, more access, and more proof of performance. Network shows are adding avails and pushing the boundaries in credit language. This has led to new concerns about the integrity of the firewall between funders and journalists. In this presentation we’ll discuss how program directors can work with journalists, funders, your fundraising team, and the networks to maintain the integrity of your content, minimize the perception of a conflict of interest, and raise the money your station needs to create great content. We’ll discuss how the best defense is good offense. Learn how to communicate our values to funders and our fundraising teams so that there’s shared understanding of why and how what we do is important.


Speakers
avatar for Dean Capello

Dean Capello

Chief Creative Officer & SVP of Programming, WNYC
Dean Capello is chief creative officer and SVP of Programming at WNYC in New York and oversees broadcasting, program, and content production. He is also part of the core team that launched and oversees programming in the new Jerome L. Greene Performance Space at WNYC. Cappello is also the chief executive responsible for national program production and program development at WNYC and WQXR. Cappello joined WNYC in 1997 as senior director for news... Read More →
avatar for Traci Eckels

Traci Eckels

Chief Development Officer, KQED
Traci Eckels, as KQED’s chief development officer, leads KQED in its efforts surrounding securing major gifts and grants - including contributions for annual operating support, project specific support, and endowment and planned gifts - from individuals, foundations, and governmental entities. She joined KQED in June 2000 and is responsible for strategically cultivating and soliciting prospects for all of KQED\'s funding needs. Traci helped... Read More →
avatar for Deborah Lein

Deborah Lein

VP & COO, Development Exchange, Inc.
Deborah Lein is VP and COO at DEI. She oversees DEI\'s station services team, and has held that position since 2007. She has been responsible for the content side of the Public Media Development and Marketing Conference (PMDMC) since the Nashville conference in 2000.  Prior to DEI, Deborah worked at PRl, first in the Development Department as a full-time grant writer responsible for raising funds for programs such as Marketplace, The... Read More →
avatar for Tom Thomas

Tom Thomas

Co-CEO, Station Resource Group
Tom Thomas is co-CEO of the Station Resource Group, an alliance of leading public media organizations focused on strategy, policy, and innovation. Thomas and co-CEO Terry Clifford have inspired advances across almost every aspect of public media at both local and national levels and have shaped key policies at the Corporation for Public Broadcasting, NPR, the FCC, and in Congress.  They helped design and launch PRX: The Public Radio Exchange... Read More →


Wednesday September 12, 2012 1:45pm - 2:45pm
Ballroom G

1:45pm

Programming Across Platforms

We used to program a radio station. Now we have that station, perhaps a second one, an HD channel, a website, podcasts, streaming services, and social media.  What does a PD need to know to program content across ALL our platforms and best serve our audience where ever they are and how ever they use us? In this session we’ll explore audience needs and use patterns on websites and station social media sites. And we’ll discuss the metrics we need to be paying attention to.  We’ll look at some strategies PD’s have for pulling it all together across platforms, and talk about what content works best on which platform.


Speakers
avatar for Chris Bannon

Chris Bannon

VP, Content Development and Production, WNYC
Chris Bannon has spent more than 20 years working in public broadcasting in a variety of roles, including membership and development, live radio comedy-variety shows, news, digital media and programming. At WNYC, among other projects, he led the launch of Classical 105.9 WQXR as a public radio station. He currently oversees WNYC’s The Leonard Lopate Show and Soundcheck, as well as national series Studio 360, Freakonomics Radio and... Read More →
avatar for Lori Lewis

Lori Lewis

Digital and Social Media Strategist., Jacobs Media
Lori Lewis’ radio career spans over 20 years from on-air talent work at high profile stations such as Active Rock WXTB (98ROCK) Tampa to a decorated PD for stations such as B104/Baltimore. In 2008, Lori returned to Green Bay, WI to serve as multimedia content manager and create a comprehensive digital and social program for Midwest Communications, owner of her childhood station, WIXX. In March 2011, Lori joined Jacobs Media as director of... Read More →
avatar for John Moe

John Moe

Host, Minnesota Public Radio's Wits
John Moe recently concluded his stint as host of Marketplace Tech Report to launch Minnesota Public Radio's Wits™ – a stage and radio series – as a national show. At Tech Report he handled web content for the program. Every day, he provided an insightful overview of the latest tech news using his witty and approachable style of reporting. Moe began working for Marketplace in May 2010, when he took over hosting Future Tense... Read More →
avatar for Michael Skoler

Michael Skoler

Vice President of In teractive, Public Radio International
Michael Skoler is vice president of Interactive at Public Radio International. Skoler made a huge mistake moving from Paris and the French wine business into journalism. But he made the best of it by writing for magazines like Glamour, doing TV standups with dolphins and surfboards at WGBH, covering Somalia and Rwanda as NPR\'s Africa correspondent, creating games like BudgetHero, and starting the Public Insight Network of citizen sources... Read More →


Wednesday September 12, 2012 1:45pm - 2:45pm
Ballroom D

1:45pm

Sense of Place Pilot Survey

As part of PRPD’s Local News Initiative, Capital Public Radio in California and WKSU in Ohio served as pilot stations for the 2012 Sense of Place research project which surveyed core listeners to ascertain the value and utility of public radio journalism in our new media world.  Discover what 1,200 listeners have to say about Sense of Place as it pertains to the journalism they consume, and how their perception of what content is relevant to them is affected by where they live. You’ll also hear how an SOP pilot station is applying the results to their journalism and station-produced content.


Speakers
avatar for Joe Barr

Joe Barr

News Director, Capital Public Radio
Joe Barr oversees Capital Public Radio\'s award winning multimedia news and information format, including talk show and documentary production. Barr developed Capital Public Radio\'s statewide news service, California Capitol Network, which reaches two-million listeners a week on more than 50 public radio stations in California, Oregon and Nevada. He\'s expanding CPR\'s News department into specialized beat reporting, including Health Care... Read More →
avatar for Peter Dominowski

Peter Dominowski

President, Market Trends Research
Peter Dominowski is a co-founder of PRPD, the “PD Bee” programming workshops, and the MEGS workshops. He has conducted more than five hundred focus groups and surveys for stations, programs, and networks. His groundbreaking projects include the first national research about on-air fund raising, station-produced news reporting, and listener use of the Internet. He has received the highest awards for station programming in both public... Read More →
avatar for Scott Williams

Scott Williams

Director of Audience Research, KJZZ/KBAQ
Scott Williams is director of Audience Research at KJZZ/KBAQ, Phoenix. He has worked as a program director since 1976, and has worked at radio stations in Oregon, Washington, and Arizona. Scott was PD of KJZZ from 1989 until earlier this year. He also served in the same capacity for KBAQ, the first classical music public radio station in the Phoenix market. KBAQ signed on the air in April 1993. Prior to working in Arizona, he was director of... Read More →


Wednesday September 12, 2012 1:45pm - 2:45pm
Ballroom F

2:45pm

Coffee Break with APM
Sponsors
avatar for American Public Media

American Public Media

American Public Media


Wednesday September 12, 2012 2:45pm - 3:15pm
Exhibit Hall

3:15pm

Networking Time

You asked for more time to network with your colleagues, so we've set aside this time for those armchair meetings!


Wednesday September 12, 2012 3:15pm - 4:00pm
Exhibit Hall

4:00pm

Productive Partnerships

There’s a lot of talk about collaboration and partnership. But is it just the word du jour? When can collaborating really help your organization and when is it more trouble than it’s worth? What is a real collaboration? We’ll explore what needs to be in place to make a collaboration work well. How do you ensure that your partnership is best positioned to succeed? And we’ll talk about ways organizations have collaborated in ways to meet goals and look at instances where it didn’t work out. Participants will come away with a toolkit of ways to make the right partnerships work.


Speakers
avatar for Janet Coats

Janet Coats

CEO, Coats2Coats
Janet Coats is chief executive officer of Coats2Coats, a media consultancy, and the New Media Journalism Initiative Manager for The Patterson Foundation, an independent charitable grant-making foundation based in Sarasota, Fla. The New Media Journalism Initiative is exploring ways to enable innovation in the community-journalism arena. At Coats2Coats, Janet and her partner, Rusty Coats, help their clients focus on a media future that is... Read More →


Wednesday September 12, 2012 4:00pm - 5:00pm

4:00pm

Reaching Beyond the Classical Core

How do we educate our audiences without "educating" them? How does technology affect our listening habits and how do we respond? The world is a vastly different place than it was 50 years ago, and yet we in the orchestra business have largely adhered to practices that date back to the mid-20th century. Only in the past decade have organization taken tangible steps to address the issues of the changing way in which people consume culture (and curate their own cultural experiences), the changing role of technology and the change in musical taste, often away from classical music. Her goal as a musician/administrator/producer is to assure that there is a commitment to progressive thinking in her field in order to retain and grow our audiences by responding to the realities at hand.


Speakers
avatar for Sarah Hicks

Sarah Hicks

Principal Conductor, Pops & Presentations for the Minnesota Orchestra
Sarah Hicks leads an innovative classical series called "Inside the Classics” in addition to serving as principal conductor of Pops and Presentations for the Minnesota Orchestra. As a conductor, Sarah is always thinking of the audience, curating the concert experience for the listener. She promotes micro-funding projects that enable major new works to extend the appeal of classics beyond the core. She has guest conducted extensively, both... Read More →

Sponsors
avatar for AMPPR

AMPPR

Association of Music Personnel in Public Radio


Wednesday September 12, 2012 4:00pm - 5:00pm
Ballroom C The LVH- Las Vegas Hotel

5:30pm

Cocktail Party: The Day 6 Diversion from PRI and CBC

Looking to escape yet another business dinner? Join PRI and CBC host Brent Bambury for The "Day 6" Diversion - a snappy cocktail party with hors d’oeuvres, Blueberry Mojitos, Las Vegas-themed prizes and enlivening conversation with Brent, in spades!


Speakers
avatar for Brent Bambury

Brent Bambury

Host of Day 6, CBC
Brent Bambury, host of Day 6, has always had a deep connection to radio. When CBC Radio 2 launched the all-night underground music show Brave New Waves in 1984, Bambury worked on the show as a correspondent and was named the show's permanent host a year later. In the early 1990s, Bambury reported for CBC Television's Midday and later became its co-host. In 2000 he helped re-invent the game show genre with the successful Radio One show, Off the... Read More →

Sponsors
avatar for Day 6

Day 6

CBC


Wednesday September 12, 2012 5:30pm - 7:00pm
Ballroom G

7:00pm

Philosophy Talk: The Sex Trade -- Live Performance

Philosophy Talk, "the program that questions everything...except your intelligence," performs live. Enjoy pre-show cocktails and find out why so many stations are adding this award-winning program to their schedules. Co-hosts John Perry and Ken Taylor, philosophy professors from Stanford University, will tackle an issue familiar to Nevadans: prostitution.   Their guest is Tracy Quan, former sex worker turned columnist for The Daily Beast and best-selling author of "Diary of a Manhattan Call Girl."  Philosophy Talk live is an engaging experience incorporating music, humor, audience participation, and, of course, thought-provoking conversation.  Come be a part of it!


Speakers
avatar for John Perry

John Perry

Co-Host and Professor of Philosophy at Stanford University, Stanford University
John Perry is Distinguished Professor of Philosophy at the University of California at Riverside, and Henry Waldgrave Stuart Professor of Philosophy Emeritus at Stanford University. He is a member of the American Academy of Arts and Sciences and a recipient of many honors and awards, including the Nicod and Humboldt Prizes. A popular lecturer, in 1990 he was awarded the Dinkelspiel Award for undergraduate teaching. He is the author... Read More →
avatar for Ken Taylor

Ken Taylor

Co-Host and Professor of Philosophy at Stanford University, Stanford University
Ken Taylor is the current Henry Waldgrave Stuart Professor of Philosophy at Stanford University.  He is also director of Stanford's interdisciplinary program in Symbolic Systems. His work lies at the intersection of the philosophy of language and the philosophy of mind, with an occasional foray into the history of philosophy. He is the author of many books and articles, includingTruth and Meaning, Reference and the... Read More →

Sponsors
avatar for Philosophy Talk

Philosophy Talk

Philosophy Talk


Wednesday September 12, 2012 7:00pm - 9:00pm
Pavillion 9 & 10

9:00pm

PRX presents The MOTH - Live performance

An evening of true stories, told live.  Join us for complimentary cocktails at 9:00 pm.  The performance starts at 9:30p sharp. Stories and tellers include:

  • Dr. George Lombardi, an infectious disease specialist, is flown halfway across the world to care for an international icon on her deathbed;
  • Pha Le (found through The Moth's pitch hotline) recalls his family's harrowing escape from South Vietnam; and
  • Annie Duke describes the battle between her gut and her wits at a televised, 2MillionDollar stakes, winner-take-all game of Texas Hold-em at the Bellagio.

And if this isn't enough… Jake Shapiro, PRX's CEO and Korean rock star will be making a musical cameo. We suggest arriving early - the last Moth performance at a PRPD was SRO, and people still talk about it.  A new season of The Moth Radio Hour from PRX begins 9/28 and weekly distribution starts in January.


Sponsors
avatar for PRX

PRX

Public Radio Exchange
avatar for The Moth

The Moth

The Moth Radio


Wednesday September 12, 2012 9:00pm - 11:00pm
Ballroom E
 
Thursday, September 13
 

7:30am

Breakfast with NPR’s Ask Me Another

 

Come see what all the buzz is about as NPR and WNYC introduce host Ophira Eisenberg, house musician Jonathan Coulton, and the crew of NPR¹s new hit program Ask Me Another. We¹ll share some of the exciting things happening this year with Ask Me Another, as well as pit some of your PRPD colleagues against each other for some signature Ask Me Another trivia and word games. It¹ll be a “W” stations verses “K” stations in a public radio smackdown! We guarantee this will be the most fun you¹ve ever had before your second cup of coffee. Ever.


Speakers
avatar for Jonathan Coulton

Jonathan Coulton

Jonathan Coulton is a geek rock/folk rock musician and house musician for NPR’s Ask Me Another. He is best known for such compositions as "Still Alive" and "Code Monkey", as well as his cover of Sir Mix-A-Lot's "Baby Got Back". He is the Contributing Troubadour for Popular Science magazine and the musical director for John Hodgman's Little Gray Book Lectures. Every week for a year Coulton released a new song for free on his website as... Read More →
avatar for Ophira Eisenberg

Ophira Eisenberg

Host, Ask Me Another
Ophira Eisenberg is the host of NPR's Ask Me Another. In addition to this role, Eisenberg performs stand-up regularly at comedy clubs in New York City as well as headlines across the United States, Canada, and Europe. She tours as a host and storyteller with The Moth and is featured on The Moth Radio Hour and podcast. Her work has garnered attention and praise including being selected as one of New York Magazine's "Top 10 Comics that Funny People... Read More →

Sponsors
avatar for NPR

NPR

National Public Radio


Thursday September 13, 2012 7:30am - 8:45am
Pavillion 9 & 10

9:00am

PRPD Annual Membership Meeting & Awards

Our brief year-in-review and upcoming plans – and a chance to hear your feedback and questions about PRPD. In celebration of our 25th anniversary conference, we’ll present the ARA/PRPD Otto Award and a new Presidents’ Award.


Thursday September 13, 2012 9:00am - 9:30am
Ballroom C The LVH- Las Vegas Hotel

9:30am

The Unique Media Habits of 25-54 College Educated Americans

Looking for fresh information on how to target audience groups who aren’t among public radio’s core P1s? Larry Rosin of Edison Research reveals never-before-seen data on the startling differences between America’s more educated classes and others when it comes to media and technologies. As we know, public radio’s audience is heavily biased towards the most educated Americans, and therefore leans to the high side of the income distribution. So by surveying our email databases, we often come away with the impression that everyone these days is watching streamed video on an HD TV through a fiber-optic connection while tweeting on an iPad and chatting on an iPhone. But because our goal is to extend our mission to all Americans beyond the well educated high income elite, it makes more sense to look at those who are not listening to public radio. And when we do, we find that the picture changes dramatically.


Speakers
avatar for Larry Rosin

Larry Rosin

President, Edison Research
Larry Rosin has been involved with media for over 25 years, the last 20 in audience research. Recognized as a leading thinker in the field, Rosin advises radio companies around the world, and major global media companies like Time Warner, Sony, Disney/ABC, and Viacom. Rosin founded Edison in 1994 and has been a primary force in building Edison into one of the world’s most respected media research companies. Edison provides highly-credible... Read More →


Thursday September 13, 2012 9:30am - 10:15am
Ballroom C The LVH- Las Vegas Hotel

10:15am

Coffee Break - with PRI

Wake up with PRI’s morning coffee break.


Sponsors
avatar for Public Radio International

Public Radio International

Public Radio International


Thursday September 13, 2012 10:15am - 10:45am
Exhibit Hall

10:45am

Less Listening, Less Radio Use in the Mornings

Broadcast ratings for all radio have been in a long-term, gradual decline – starting long before the arrival of iPhones, social media, streaming and PPM measurement.  Now Public Radio is seeing that same erosion as competition in the news/music space continues to expand and media usage fragments.  We’ll share system-wide trends as well as details from a recent market-level diary study that highlights the competition that radio faces in the mornings and underscores significant lifestyle changes.  And, we’ll discuss some strategies to address these trends.


Speakers
avatar for Warren Kurtzman

Warren Kurtzman

President & COO, Coleman Insights
Warren Kurtzman was named president and chief operating officer of Coleman Insights in August 2008 after serving as a vice president since joining the firm in May 1995. He works directly with dozens of clients and oversees the day-to-day operations of the company, which helps media companies in North America, South America, Europe and Asia build strong brands and develop great content through consumer research.Warren’s background also... Read More →
avatar for Ben Robins

Ben Robins

Programming Research Manager, NPR
A British Ex-Pat, who somehow ended up living in Austin, Texas, has been with NPR since 2000. Ben's research area focuses on the programming side – from providing overviews of Arbitron's audience trends for stations and programs across the country to gathering audience feedback on NPR national shows and news topics. Before NPR, Ben worked at MORI Test Research in London, England – working on media content analysis and overseeing... Read More →
avatar for Sarah Withrow

Sarah Withrow

Senior Research Analyst, NPR
Sarah joined NPR in July 2011. Her primary research focus is NPR's listener panel, NPR Listens. Prior to joining NPR, Sarah worked as a research analyst for a consulting firm specializing in brand management. There, she developed questionnaires and completed advanced data analytics for a global portfolio of corporate clients. She has also worked in the non-profit sector at a public health agency in South Florida. Sarah completed her... Read More →


Thursday September 13, 2012 10:45am - 11:15am
Ballroom E

10:45am

Community Engagement Projects that Actually Work

Share mistakes and learn from them: We’ll share tales of engagement attempts gone wrong, and tips they’ve discovered for making your community engagement work click. With 16 years of engagement experience between them, they’ve learned a few things along the way, and have helped dozens of stations design projects that connect deeply with community. You’ll also get to hear from some of those stations firsthand. Whether your interest is in news, music, or events, we hope to see you there. Bring your own stories of engagement successes and lessons learned!


Speakers
avatar for Ann Alquist

Ann Alquist

Director of Radio Engagement, National Center for Media Engagement
Ann Alquist is the director of radio engagement at the National Center for Media Engagement, where she works with public radio stations and producers on their community engagement strategies. Prior to working at NCME, Ann was the news director at KFAI Radio in Minneapolis, founded the participatory journalism website, www.tcdailyplanet.net, and spent a year in Germany reporting on the German health insurance system as part of the Fulbright... Read More →
avatar for Joellen Easton

Joellen Easton

Public Insight Manager, American Public Media
Joellen Easton builds partnerships with newsrooms, grows the source base, leads collaboration, innovates around the toolset, embeds empathy in PIN technology and newsrooms, and spreads the gospel. As partners manager, she leads APM’s Public Insight Network training and support team. This means she ensures that partner journalists learn best practices and deploy PIN effectively, recruits and brings on new news organizations, represents users... Read More →


Thursday September 13, 2012 10:45am - 11:45am
Conference Room 7/8 (2nd floor)

10:45am

Kids and Classical

Regardless of your size and budget, you can do something programmatically to celebrate kids and classical music.  Our stations are in a unique position to advance the cause!  It helps with the mission and it can help with our business.  Your station, your audience, and your community will reap the benefits. In this session we'll explore:

  • The different types of show formats and outreach to consider
  • How this type of program benefits your programming, your community, your underwriters, local granting organizations, and more
  • Best practices of other stations that feature kids playing classical music

 Produced in cooperation with AMPPR 


Speakers
avatar for Matt Abramovitz

Matt Abramovitz

Program Director, WQXR, New York Public Radio
Matt Abramovitz, program director, is responsible for everything that happens on the air at WQXR. On any given day, he works with the staff on the daily playlists, hosting, production pieces and specialty shows. Matt caught the broadcasting bug as a high school intern at WBGO in Newark, New Jersey. After managing his college station and taking a slight detour through a history doctoral program, he returned to radio in 2001 when he joined the... Read More →
avatar for Daniel Gilliam

Daniel Gilliam

Program Director, Classical MPR
Daniel Gilliam joined Classical MPR as its program director in fall 2010. He is originally from Louisville, Kentucky where he previously led Classical 90.5 (WUOL) and hosted afternoon drive-time. Daniel received his music training as a singer and composer at the University of Kansas and Samford University (Alabama). His commissions and premieres have come from groups such as the Louisville Youth Choir, Turin Philharmonic (Italy), Christ Church... Read More →
avatar for David Polk

David Polk

Producer & Host, WMFT
David Polk is the founding producer and host of WFMT's award-winning local series Introductions, which began in 2008 and features the region’s finest young classical musicians every week. David also produces other youth-focused programming for WFMT and reports regularly on the arts in Chicago. In 2010, he produced and co-hosted live coverage of the International Chopin Piano Competition in Warsaw, Poland, and that same year was awarded a... Read More →

Sponsors
avatar for AMPPR

AMPPR

Association of Music Personnel in Public Radio


Thursday September 13, 2012 10:45am - 11:45am
Ballroom G

10:45am

Mobile is Coming! Mobile is Coming! Wait, It’s Already Here.

Mobile needs our attention now. Mobile adoption is growing rapidly and public media has a tremendous opportunity to capture and engage new audiences that go beyond the broadcast. In this session we will explore the unique opportunities within mobile web and apps. Join a panel of MOBILE? thought leaders within mobile using data and research to show how quickly this channel is growing and how people are interacting with these different uses for mobile.


Speakers
avatar for Thomas Hjelm

Thomas Hjelm

Vice President and Chief Digital Officer, New York Public Radio
Thomas Hjelm leads NYPR’s vigorous investment in the digital space. He oversees digital business development; product development (including mobile distribution and social media tools); product design; user experience; web/mobile analytics and research; digital technology and systems administration.  Additionally, Hjelm works with the editorial content areas of all three NYPR brands; with its development and underwriting... Read More →
avatar for Matt MacDonald

Matt MacDonald

Director of Project Management, Public Radio Exchange
Matt MacDonald is currently director of project management at PRX, an award-winning nonprofit public media company, harnessing innovative technology to bring significant stories to millions of people. Recent mobile apps for public media include Radiolab, This American Life, KCRW Music Mine and Public Radio Player. Matt has been developing software and products since 1997 at start ups, consulting companies and a federally funded research and... Read More →
avatar for Steve Mulder

Steve Mulder

Senior Director, Audience Insights, NPR
Steve Mulder spearheads digital analytics and insights across NPR, ensuring that NPR and public radio stations have a comprehensive understanding of audience across all digital platforms. As part of NPR Digital Services, he launched an Analytics Service for stations that provides tailor-made measurement, reporting, and insights for the public radio system. In his previous life, Mulder worked with organizations such as Nokia, Fidelity, Samsung... Read More →
avatar for Jay Sterin

Jay Sterin

Vice President of Streaming Solutions, Triton Digital
Jay Sterin’s understanding of the relationship between traditional and digital media led to his current role as vice president of Streaming Solutions at Triton Digital. He is also an adjunct professor at Temple University, where he serves on advisory boards for the student radio station and newspaper. Previously, Sterin was a regional VP at NAVTEQ; formerly traffic.com, now a division of NOKIA. Prior to NAVTEQ, he owned Media Maven, Inc., a... Read More →


Thursday September 13, 2012 10:45am - 11:45am
Ballroom D

10:45am

Pledge Zen for Program Directors

Pledge has been around for years. It remains one of the most important sources of income and is the most important source of new donors. But a new survey on fundraising practices shows pledge drives are changing. For some stations the change is good…for others not so much. Invest 60 minutes in this session, especially designed for Program Directors, and go home with an understanding of where your station sits in the pledge drive universe and how to thrive in the new age of sustainers. Plus plenty of time for your questions.


Speakers
avatar for Sonja Lee

Sonja Lee

John Sutton & Associates
Sonja Lee joined JSA in 2007. She helps stations plan and produce successful on-air fund drives. She also helps stations train staff for on-air pitching and producing. Sonja has worked with more than three dozen JSA client stations including WQXR in New York, KPBS in San Diego, KDFC in San Francisco, WLRN in Miami and Rhode Island Public Radio. Sonja got her start in public radio in 1993 as a volunteer DJ at KFSK in Petersburg, Alaska and then... Read More →
avatar for John Sutton

John Sutton

John Sutton & Associates
John Sutton founded John Sutton & Associates (JSA) in 1997 to provide research, programming, fundraising, marketing, and management consulting services to public radio stations and organizations. JSA's work focuses on the intersection of audience, expenses, and revenues from listeners and businesses. John has been in radio since 1977. He was co-director of the CPB-funded Listener-Focused Fundraising project and director of PRI's Public... Read More →


Thursday September 13, 2012 10:45am - 11:45am
Ballroom F

12:00pm

“Explore Las Vegas!” at PRI’s Lunch

 Join PRI and Brent Bambury, host of CBC’s “Day 6,” for a multimedia adventure into the “Entertainment Capital of the World.” Brent will guide you through an authentic Las Vegas experience – through the eyes and ears of PRI’s producers – and spotlight the people, places and stories that, in many ways, embody the renowned city’s undeniable allure. Attend and bring a friend!  

 


Speakers
avatar for Brent Bambury

Brent Bambury

Host of Day 6, CBC
Brent Bambury, host of Day 6, has always had a deep connection to radio. When CBC Radio 2 launched the all-night underground music show Brave New Waves in 1984, Bambury worked on the show as a correspondent and was named the show's permanent host a year later. In the early 1990s, Bambury reported for CBC Television's Midday and later became its co-host. In 2000 he helped re-invent the game show genre with the successful Radio One show, Off the... Read More →

Sponsors
avatar for Public Radio International

Public Radio International

Public Radio International


Thursday September 13, 2012 12:00pm - 1:30pm
Pavillion 9 & 10

1:30pm

Networking Time

You asked for more time to network with your colleagues, so we've set aside this time for those armchair meetings!


Thursday September 13, 2012 1:30pm - 2:30pm
TBD - in LVH

2:30pm

Ambitious Diversity: 7 Ways to Make A Difference

Come take part in a spirited workshop where we’ll share some of public radio’s best tips and tools for bringing meaningful diversity to your workforce and your content. We promise seven tips, but with your help, we’ll hear even more.


Speakers
avatar for Keith Woods

Keith Woods

VP for Diversity in News and Operations, NPR
In leading NPR's vision and strategy for diversity, Woods focuses on helping NPR and member stations strengthen the breadth and depth of diversity in content, staff, audience and the work environment. Woods joined NPR in February 2010, after 15 years at the Poynter Institute as director of diversity and dean of faculty. He has taught writing and reporting on race relations, ethics and diversity. He regularly writes and speaks on race and media... Read More →


Thursday September 13, 2012 2:30pm - 3:30pm
Ballroom E

2:30pm

Benchmarks for Fundraising

 Successful fundraising and a well-executed pledge drive means development and programming working as a team. Planning for pledge should also mean an understanding of how efficient the station’s fundraising is and who your station’s peers are based on audience and revenue. DEI’s Benchmarks for Public Radio Fundraising creates an efficiency metric through an overlay of revenue and costs with the station’s audience. Is your station getting the most from listeners? Do you need more givers based on listening? Would your stations survive if it lost grants? How does the station’s audience-sensitive revenue compare with other sources? Join DEI’s Benchmarks team for an understanding of fundraising potential and efficiency.


Speakers
avatar for Jay Clayton

Jay Clayton

Principal, Jay Clayton Associates
Jay Clayton is a fundraising, marketing and public relations professional with 25 years’ experience in public and commercial radio.  He formed Jay Clayton Associates, an independent fundraising and marketing communications consulting firm, in 2002 to help public radio stations build and sustain strategic approaches to membership and mid-level giving. Prior to forming JCA, Jay was marketing and fundraising director for WBUR/Boston where... Read More →
avatar for Craig Oliver

Craig Oliver

Director of Research, The Development Exchange
Craig Oliver is an audience research and programming consultant for public radio. Craig manages the Benchmarks for Public Radio Fundraising project for The Development Exchange, in which fundraising revenue and audience metrics are merged for a unique perspective on giving. As the audience research consultant to Public Radio International, Craig figures out how many people listen to national programs. He also analyzes research data and advises... Read More →


Thursday September 13, 2012 2:30pm - 3:30pm
Conference Room 7/8 (2nd floor)

2:30pm

Practicing Journalism in the Digital Age

Remember back in the day when we just reported news stories on the radio?  Times have changed dramatically and today news is a conversation. Reporters have brands and fans, they tweet, they share content on Facebook, and their smart phones are just as important as their microphones and field kits.  Everyone agrees social media is important, but there are clear difficulties to applying old school journalism practice to the super-fast, super-intimate avenues of communication available to us today. New platforms call for different approaches. How does a journalist or news organization remain objective in a climate where the expectation is to be intimate and revealing and personal? What happens to ethical standards and how far and fast is this change taking us? In this session a panel of experts discusses the potential rewards and pitfalls, and helps identify a roadmap for change.


Speakers
avatar for Robert Hernandez

Robert Hernandez

Assistant Professor of Professional Practice, USC Annenberg School of Journalism
Robert Hernandez is assistant professor of Professional Practice at the USC Annenberg School of Journalism. A true veteran of Web journalism, Hernandez explores and develops the intersection of technology and journalism. As a national board member of the ONA, co-organizer of the LA chapter of Hacks/Hackers, and co-founder of #wjchat, he builds open source communities of digital journalists and technologists. He chairs programming for the UNITY... Read More →
avatar for Michael V. Marcotte

Michael V. Marcotte

Professor of Practice in Journalism, University of New Mexico
Michael V. Marcotte is a Professor of Practice in the Communication & Journalism Department, University of New Mexico, Albuquerque. He is also President of MVM Consulting, specializing in public service media. | | At UNM, Mike teaches multimedia reporting and supervises the news innovation/collaboration project he founded, New Mexico News Port. | | Mike’s career includes managing the newsrooms of KPBS in San Diego and KPLU in... Read More →
avatar for Alicia

Alicia "Lisa" Shepard

Visiting Proessor, Journalism and Media Studies, University of Nevada, Las Vegas
Alicia C. Shepard teaches media ethics at University of Nevada at Las Vegas. Previously she was NPR ombudsman from 2007 to 2011. She was a Media Fellow at Duke University in fall 2011. She is the author of “Woodward & Bernstein: Life in the Shadow of Watergate” (2007) which tells the story of what happened to the pair after Watergate and how they lived the rest of their lives. She was a Times Mirror Visiting Professor at... Read More →
avatar for Steve Titherington

Steve Titherington

Senior Commissioning Editor of Global News, BBC
Stephen Titherington is Senior Commissioning Editor for Global News - and as such is the Programme Director for the BBC World Service in English - a global radio station with more than 40 million listeners. Steve has been in the job for nearly two years overseeing the Networks response to breaking news and introducing new programs and new approaches to the Network. Before that he was a senior Editor in the World Service News and Current Affairs... Read More →


Thursday September 13, 2012 2:30pm - 3:30pm
Ballroom D

2:30pm

The Only Thing That Matters

This week, you’ve heard how you need have your act together on the Twitter, Facebook, Pinterest, Google +, streaming, on-demand audio, podcast, iPad, Surface, Android, mobile, video, and automobile dashboard fronts. And that’s just on the product side. Stressed? Losing sleep? Wouldn’t be a surprise. In this session we’ll try to synthesize a number of inputs, add a healthy dose of reality, and make the case for focusing on the only thing that matters. Hopefully, we’ll get you back to sleeping like a baby.


Speakers
avatar for Paul Marszalek

Paul Marszalek

Media Mechanics
Paul Marszalek is co-founder of Media Mechanics, a consulting and production company focused on multi-platform content creation, strategic planning, research, start-ups and turnarounds, branding, management, and staff training. Media Mechanics clients have included Starbucks Entertainment (XM Satellite Radio), PBS Kids, Sierra Club, commercial broadcasters, and pubcasters including KUSC/Los Angeles, KCRW/Santa Monica, Colorado Public Radio... Read More →


Thursday September 13, 2012 2:30pm - 3:30pm
Ballroom F

2:30pm

What Your Music Library Will Look Like in the Future

It would be nice if we could continue to play music off of CDs. Unfortunately, music stations do not have that luxury. Commercial grade equipment and replacement parts are more difficult (and expensive) to find, music companies are transitioning to digital downloads, and CDs don’t have the unlimited shelf life we thought they had. There are many things that you will have to consider in the very near future.  In this session you will learn:

  • The pros and cons of digitizing your library
  • How to set up short, medium and long term transition plans, including budgeting considerations
  • Strategies for digitizing your current music library and how to organize it on a hard drive
  • How to set up your organization from having music delivered by CD to digital downloads including how to handle liner notes when you no longer have liner notes.

 Produced in cooperation with AMPPR


Speakers
avatar for Joey Cohn

Joey Cohn

Asst GM / Dir of Content, KPLU
Joey Cohn is KPLU & Jazz24 director of Content and assistant general manager. Joey oversees all local news and music programming, production, promotions and marketing at KPLU where he has worked for over 20-years. Under Joey’s leadership KPLU has won numerous national awards including the Edward R. Murrow Award and the Marconi Jazz Station of the Year Award. KPLU is Joey’s third NPR station. Previously he was with KJZZ in... Read More →
avatar for Rita Houston

Rita Houston

Music Director, WFUV
Rita Houston is a nationally recognized tastemaker filled with a broad knowledge and passion for music who shapes the musical direction of WFUV's acclaimed and unique music format. Firmly based in the greatest city in the world, Houston's music mix brings 'rock for grownups' diversity to the left end of the New York radio dial. Well-known for her rapport with artists, Houston books the on-air interviews, hosting a number of them herself. She also... Read More →
avatar for Cheryl Willoughby

Cheryl Willoughby

Music Director, WGBH
Cheryl Willoughby is music director at WGBH. Born and raised in Denver, she attended the University of Northern Colorado in Greeley as a full scholarship Horn student. She graduated from the school of Performing Arts with a BA in Watercolor Painting, and a minor in Music. As a college student, she began working as a host/producer at KUNC-FM. In 1992, she returned to Denver to become the assistant music director at Colorado Public Radio, and... Read More →

Sponsors
avatar for AMPPR

AMPPR

Association of Music Personnel in Public Radio


Thursday September 13, 2012 2:30pm - 3:30pm
Ballroom G

3:30pm

Coffee Break - with PRI

Recharge at PRI’s afternoon coffee break.


Sponsors
avatar for Public Radio International

Public Radio International

Public Radio International


Thursday September 13, 2012 3:30pm - 4:00pm
Exhibit Hall

4:00pm

Public vs. Commercial Radio: Deconstructing the Digital Divide

4 p.m. – General Session

Public vs. Commercial: Deconstructing the Digital Divide Fred Jacobs, Jacobs Media

As PPM now reports public radio stations alongside commercial stations, a key to success in ratings, underwriting, and engagement is understanding what makes these two audiences different.  Fred Jacobs of Jacobs Media has a special presentation of Public Radio Tech Survey IV - a head-to-head comparison with Techsurvey8, their study of commercial radio - 170 stations and 57,300+ respondents strong.  You'll see how these two radio worlds compare when it comes to technology and media usage, and why public radio can claim a unique audience that has an altogether different relationship with radio.


Speakers
avatar for Fred Jacobs

Fred Jacobs

President, Jacobs Media
Fred Jacobs is president of Jacobs Media, founded in 1983. The company counts Entercom, Greater Media, Cox, Journal, Bonneville, Hubbard, and Astral among its clients, as well as many public radio stations and networks. Jacobs Media advises companies on digital strategy, and develops mobile applications for radio. Since 2005, Jacobs Media has annually conducted nationwide technology surveys for commercial radio. And the company’s four... Read More →


Thursday September 13, 2012 4:00pm - 5:00pm
Ballroom C The LVH- Las Vegas Hotel

7:00pm

Cirque du Soleil - The Beatles LOVE

Free ticket with all full-conference registrations.  Use your free 3-day monorail pass to get there... MUST BE IN SEAT AT 7:00 p.m.

With LOVE, Cirque du Soleil celebrates the musical legacy of The Beatles through their timeless, original recordings. The exuberance of The Beatles will be channeled through the youthful, urban energy of a cast of 60 international artists. Using the master tapes at Abbey Road studios, Sir George Martin and Giles Martin have created a unique soundscape of The Beatles music for LOVE. With panoramic sound and visuals, the audience will experience The Beatles as never before. Only at The Mirage, Las Vegas.

 


Sponsors
avatar for American Public Media

American Public Media

American Public Media
avatar for NPR

NPR

National Public Radio
avatar for Public Radio International

Public Radio International

Public Radio International



Thursday September 13, 2012 7:00pm - 8:30pm
The Mirage 3400 South Las Vegas Boulevard, Paradise, NV 89109

8:30pm

LAS VEGAS ON YOUR OWN

Enjoy some of the wide range of entertainment options Vegas has to offer.... but don't stay up too late!!!


Thursday September 13, 2012 8:30pm - 11:30pm
Las Vegas Nightlife
 
Friday, September 14
 

9:00am

Radio & Branding in a Digital World
  • Mark Ramsey of Mark Ramsey Media; Author, Making Waves: Radio on the Verge and Fresh Air
  • Tom Asacker, Author, Opportunity Screams, A Little Less Conversation, and A Clear Eye for Branding

Your brand is based on the experiences you deliver to your audience, and it includes all the opinions, associations and emotions your community holds in response to your station’s presence and content. Using public radio’s core values on air goes a long way toward simplifying the branding process. And now that we live in a Web 2.0 world, we’re on a quest to find sure-fire strategies that make your station shine in the digital space. In this thought-provoking keynote, renowned media blogger Mark Ramsey talks with Tom Asacker, author of four highly acclaimed books on marketplace evolution, customer relationships, change management, branding, and innovation. Tom explains how beliefs can build more dynamic relationships between stations and their audiences, and provides new perspectives on engaging listeners to strengthen your public service impact.


Speakers
avatar for Tom Asacker

Tom Asacker

acleareye.com
Tom Asacker is the author of four groundbreaking critically acclaimed books that redefine business for the new, customer-controlled economy: Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding. Tom lectures to corporations, associations, and universities around the world, and works with executives and management teams at world-class companies. Previously Tom was an agitator in management posts at GE and throughout... Read More →
avatar for Mark Ramsey

Mark Ramsey

President, Mark Ramsey Media
Mark Ramsey is a veteran media strategist, researcher, and trend-maker. He has consulted and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, Clear Channel, Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more. Ramsey has authored two radio industry bestsellers, Making Waves: Radio on the Verge and Fresh Air: Marketing Gurus on Radio. His blog at Mark Ramsey Media is... Read More →


Friday September 14, 2012 9:00am - 10:00am
Ballroom C The LVH- Las Vegas Hotel

10:00am

Resiliency - The Future of Radio

Radio is 101 years old. It survived a century by adapting, evolving, and innovating. In today’s digital world, audience needs have changed, the competitive media is intense, and the Internet is replacing the transmitting tower. Radio will survive and thrive through evolution and innovation.  How? John Lund outlines what makes for “Great Radio” in 2012, how to get attract more listeners, and how to make your stations sound better and be more competitive. 

Lund last appeared before a public radio audience in 1986, as PRPD was being founded. That speech, one of PRPD’s first “interconnects”, provided a foundation for many of the practices PRPD developed over the intervening years. Today, John helps identify what is enduring about programming and audiences to apply to the opportunities before us. This session provides the tools and systems necessary to embrace radio’s future and thrive.  Attendees can put these suggestions and guidelines to work at their stations as soon as they return home!

 


Speakers
avatar for John Lund

John Lund

President, The Lund Consultants
John Lund is President of San Francisco based The Lund Consultants to Broadcast Management, Inc., and Lund Media Research. The firms have provided consulting and research to radio stations and other media for over 20 years. The Lund Consultants provide management and program consulting for all mainstream radio formats. Lund Media Research conducts media research and perceptual studies for broadcast entities worldwide. Both companies assist radio... Read More →


Friday September 14, 2012 10:00am - 11:00am
Ballroom C The LVH- Las Vegas Hotel

11:00am

Benediction: Linda Wertheimer

To close out our 25th anniversary conference, one of NPR's "founding mothers", Linda Wertheimer reflects on her carrer in public broadcasting and what public radio has to offer going forward.


Speakers
avatar for Linda Wertheimer

Linda Wertheimer

Senior National Correspondent, NPR
As NPR's senior national correspondent, Linda Wertheimer travels the country and the globe for NPR News, bringing her unique insights and wealth of experience to bear on the day's top news stories. A respected leader in media and a beloved figure to listeners who have followed her three-decade-long NPR career, Wertheimer provides clear-eyed analysis and thoughtful reporting on all NPR News programs. Before taking the senior national... Read More →


Friday September 14, 2012 11:00am - 12:00pm
Ballroom C The LVH- Las Vegas Hotel