There are multitudes of mutual challenges that we face in achieving our mission of bringing classical music to our respective audiences. Yet, as common as these challenges are, as individuals we might address them in very different ways. In this meeting we’ll break into small groups and work through different scenarios to learn from one another’s insights, experiences, and opinions. We’ll also have lunch and, hopefully, a few laughs.
What are the issues that jazz stations (or stations that program some jazz) are facing today? Join this roundtable discussion to share your concerns and ideas and hear successful strategies for growing the audience.
Back to the Future: Re-positioning public radio news & information programming now for the evolving audio future of disintermediation and fragmentation
Whether you’re a PRPD Conference veteran or a first time attendee, come join us for a rousing round of the getting-to-know-you SPEED DATE. You’ll get to talk to a lot of people in a short period of time and discover all you can learn from the public media programming community. Come prepared to exchange ideas and talk to your colleagues like never before. We’re looking forward to meeting you!
Host station, Nevada Public Radio takes us to one of the hottest destinations on the Strip. Located at the front of Monte Carlo in the heart of the Strip action, Diablo's has everything you need for a wild night out. This welcoming party atmosphere will fill the upper level, where an outdoor dining area and stage crank up the energizing vibe. KNPR will provide the drinks and hors d’oeuvres.
Education is core to public media’s mission, and regional and local reporting have been at the foundation of public media’s response to the drop out crisis, American Graduate: Let’s Make It Happen. Join CPB SVP of Radio Bruce Theriault and Ray Suarez of the PBS NewsHour for a breakfast session about the role of local education reporting today. Ray will moderate a discussion with Jim Schachter, Vice President for News at WNYC; Kavitha Cardoza, education reporter, and Karen Munson, Manager of Content Operations, at WAMU; and John Barth, Managing Director of PRX. You will learn how these producers are using education coverage and American Graduate to increase understanding on issues most pressing in local communities, engage the community around solutions, and raise the profile of public media.
June Cohen believes that modern technologies are actually returning us to very ancient forms of media, communication and community. And that we're all the better for it.
A polymath with a passion for the arts and a brilliant career at the crossroads of media and technology, June launched TEDTalks in 2006, TED.com in 2007, and the Open Translation Project in 2009. As EP of TED Media, she aims to extend TED in new directions, especially those that help spread ideas. On September 12th, she’ll share some of her own ideas about trends in media, technology and culture as she launches PRPD 2012.
In the past 6 months, both NPR and APM have named new Chief Content Officers. Here’s your chance to hear first-hand how they envision the future of content for the public radio system and plans for their networks. Moderated by NHPR host Virginia Prescott, this session will be conducted talk show style, including robust interaction with the audience.
Vegas has a language all its own. Come to think of it, so does the economy. Risk, chance, luck. Hitting the jackpot. So, how does what happens in Vegas help us understand what’s happening in our economy? Don’t miss an exclusive conversation with Marketplace’s Kai Ryssdal and the BBC World Service’s Justin Rowlatt at the APM Midday Lunch. Wednesday at 12 noon in Pavilion 9 and 10.
Public radio music fans have high expectations of the on-air hosts they hear on their favorite stations. Because the skill sets of these announcers is so specific to our industry, building a bench of talented and knowledgeable announcers is critical and is becoming increasingly difficult to do. We must find people that have the right mix of talent and intimate knowledge of the music necessary to relate well to our listeners. When we find people who might have potential, training can make or break them. In this session you’ll hear ideas about how to identify new talent, train them, and make them your next great public radio music host.
While most leaders try to avoid conflict at all costs, ignoring or walking on eggshells around difficult co-workers rarely makes an uncomfortable situation better. Do you have some difficult personalities at your station? A newsperson who has seen and done it all, and who does not want to have to learn to learn about posting things to your website? Or perhaps you have an announcer who thinks that he or she is God’s gift to broadcasting and doesn't need to follow the rules like the rest of your staff? Or maybe your staff cannot perform at their best because they are avoiding that producer who is always in a bad mood? Learn what motivates employee behavior, how to give people what they want so that you can get what you need, how to initiate uncomfortable conversations with problem personalities, and most importantly, you will explore how to step into the role of "coach" to take employees from "difficult" to desirable.
The pressure to raise funds is on. State, institutional, and federal funding is on the decline, yet the need for journalism is stronger than ever. Meanwhile, funders such as underwriters and foundations want to see more bang for their buck – they’re looking for closer adjacencies, more access, and more proof of performance. Network shows are adding avails and pushing the boundaries in credit language. This has led to new concerns about the integrity of the firewall between funders and journalists. In this presentation we’ll discuss how program directors can work with journalists, funders, your fundraising team, and the networks to maintain the integrity of your content, minimize the perception of a conflict of interest, and raise the money your station needs to create great content. We’ll discuss how the best defense is good offense. Learn how to communicate our values to funders and our fundraising teams so that there’s shared understanding of why and how what we do is important.
We used to program a radio station. Now we have that station, perhaps a second one, an HD channel, a website, podcasts, streaming services, and social media. What does a PD need to know to program content across ALL our platforms and best serve our audience where ever they are and how ever they use us? In this session we’ll explore audience needs and use patterns on websites and station social media sites. And we’ll discuss the metrics we need to be paying attention to. We’ll look at some strategies PD’s have for pulling it all together across platforms, and talk about what content works best on which platform.
As part of PRPD’s Local News Initiative, Capital Public Radio in California and WKSU in Ohio served as pilot stations for the 2012 Sense of Place research project which surveyed core listeners to ascertain the value and utility of public radio journalism in our new media world. Discover what 1,200 listeners have to say about Sense of Place as it pertains to the journalism they consume, and how their perception of what content is relevant to them is affected by where they live. You’ll also hear how an SOP pilot station is applying the results to their journalism and station-produced content.
There’s a lot of talk about collaboration and partnership. But is it just the word du jour? When can collaborating really help your organization and when is it more trouble than it’s worth? What is a real collaboration? We’ll explore what needs to be in place to make a collaboration work well. How do you ensure that your partnership is best positioned to succeed? And we’ll talk about ways organizations have collaborated in ways to meet goals and look at instances where it didn’t work out. Participants will come away with a toolkit of ways to make the right partnerships work.
How do we educate our audiences without "educating" them? How does technology affect our listening habits and how do we respond? The world is a vastly different place than it was 50 years ago, and yet we in the orchestra business have largely adhered to practices that date back to the mid-20th century. Only in the past decade have organization taken tangible steps to address the issues of the changing way in which people consume culture (and curate their own cultural experiences), the changing role of technology and the change in musical taste, often away from classical music. Her goal as a musician/administrator/producer is to assure that there is a commitment to progressive thinking in her field in order to retain and grow our audiences by responding to the realities at hand.
Looking to escape yet another business dinner? Join PRI and CBC host Brent Bambury for The "Day 6" Diversion - a snappy cocktail party with hors d’oeuvres, Blueberry Mojitos, Las Vegas-themed prizes and enlivening conversation with Brent, in spades!
Philosophy Talk, "the program that questions everything...except your intelligence," performs live. Enjoy pre-show cocktails and find out why so many stations are adding this award-winning program to their schedules. Co-hosts John Perry and Ken Taylor, philosophy professors from Stanford University, will tackle an issue familiar to Nevadans: prostitution. Their guest is Tracy Quan, former sex worker turned columnist for The Daily Beast and best-selling author of "Diary of a Manhattan Call Girl." Philosophy Talk live is an engaging experience incorporating music, humor, audience participation, and, of course, thought-provoking conversation. Come be a part of it!
An evening of true stories, told live. Join us for complimentary cocktails at 9:00 pm. The performance starts at 9:30p sharp. Stories and tellers include:
And if this isn't enough… Jake Shapiro, PRX's CEO and Korean rock star will be making a musical cameo. We suggest arriving early - the last Moth performance at a PRPD was SRO, and people still talk about it. A new season of The Moth Radio Hour from PRX begins 9/28 and weekly distribution starts in January.
Come see what all the buzz is about as NPR and WNYC introduce host Ophira Eisenberg, house musician Jonathan Coulton, and the crew of NPR¹s new hit program Ask Me Another. We¹ll share some of the exciting things happening this year with Ask Me Another, as well as pit some of your PRPD colleagues against each other for some signature Ask Me Another trivia and word games. It¹ll be a “W” stations verses “K” stations in a public radio smackdown! We guarantee this will be the most fun you¹ve ever had before your second cup of coffee. Ever.
Our brief year-in-review and upcoming plans – and a chance to hear your feedback and questions about PRPD. In celebration of our 25th anniversary conference, we’ll present the ARA/PRPD Otto Award and a new Presidents’ Award.
Looking for fresh information on how to target audience groups who aren’t among public radio’s core P1s? Larry Rosin of Edison Research reveals never-before-seen data on the startling differences between America’s more educated classes and others when it comes to media and technologies. As we know, public radio’s audience is heavily biased towards the most educated Americans, and therefore leans to the high side of the income distribution. So by surveying our email databases, we often come away with the impression that everyone these days is watching streamed video on an HD TV through a fiber-optic connection while tweeting on an iPad and chatting on an iPhone. But because our goal is to extend our mission to all Americans beyond the well educated high income elite, it makes more sense to look at those who are not listening to public radio. And when we do, we find that the picture changes dramatically.
Broadcast ratings for all radio have been in a long-term, gradual decline – starting long before the arrival of iPhones, social media, streaming and PPM measurement. Now Public Radio is seeing that same erosion as competition in the news/music space continues to expand and media usage fragments. We’ll share system-wide trends as well as details from a recent market-level diary study that highlights the competition that radio faces in the mornings and underscores significant lifestyle changes. And, we’ll discuss some strategies to address these trends.
Share mistakes and learn from them: We’ll share tales of engagement attempts gone wrong, and tips they’ve discovered for making your community engagement work click. With 16 years of engagement experience between them, they’ve learned a few things along the way, and have helped dozens of stations design projects that connect deeply with community. You’ll also get to hear from some of those stations firsthand. Whether your interest is in news, music, or events, we hope to see you there. Bring your own stories of engagement successes and lessons learned!
Regardless of your size and budget, you can do something programmatically to celebrate kids and classical music. Our stations are in a unique position to advance the cause! It helps with the mission and it can help with our business. Your station, your audience, and your community will reap the benefits. In this session we'll explore:
Produced in cooperation with AMPPR
Mobile needs our attention now. Mobile adoption is growing rapidly and public media has a tremendous opportunity to capture and engage new audiences that go beyond the broadcast. In this session we will explore the unique opportunities within mobile web and apps. Join a panel of MOBILE? thought leaders within mobile using data and research to show how quickly this channel is growing and how people are interacting with these different uses for mobile.
Pledge has been around for years. It remains one of the most important sources of income and is the most important source of new donors. But a new survey on fundraising practices shows pledge drives are changing. For some stations the change is good…for others not so much. Invest 60 minutes in this session, especially designed for Program Directors, and go home with an understanding of where your station sits in the pledge drive universe and how to thrive in the new age of sustainers. Plus plenty of time for your questions.
Join PRI and Brent Bambury, host of CBC’s “Day 6,” for a multimedia adventure into the “Entertainment Capital of the World.” Brent will guide you through an authentic Las Vegas experience – through the eyes and ears of PRI’s producers – and spotlight the people, places and stories that, in many ways, embody the renowned city’s undeniable allure. Attend and bring a friend!
Come take part in a spirited workshop where we’ll share some of public radio’s best tips and tools for bringing meaningful diversity to your workforce and your content. We promise seven tips, but with your help, we’ll hear even more.
Successful fundraising and a well-executed pledge drive means development and programming working as a team. Planning for pledge should also mean an understanding of how efficient the station’s fundraising is and who your station’s peers are based on audience and revenue. DEI’s Benchmarks for Public Radio Fundraising creates an efficiency metric through an overlay of revenue and costs with the station’s audience. Is your station getting the most from listeners? Do you need more givers based on listening? Would your stations survive if it lost grants? How does the station’s audience-sensitive revenue compare with other sources? Join DEI’s Benchmarks team for an understanding of fundraising potential and efficiency.
Remember back in the day when we just reported news stories on the radio? Times have changed dramatically and today news is a conversation. Reporters have brands and fans, they tweet, they share content on Facebook, and their smart phones are just as important as their microphones and field kits. Everyone agrees social media is important, but there are clear difficulties to applying old school journalism practice to the super-fast, super-intimate avenues of communication available to us today. New platforms call for different approaches. How does a journalist or news organization remain objective in a climate where the expectation is to be intimate and revealing and personal? What happens to ethical standards and how far and fast is this change taking us? In this session a panel of experts discusses the potential rewards and pitfalls, and helps identify a roadmap for change.
This week, you’ve heard how you need have your act together on the Twitter, Facebook, Pinterest, Google +, streaming, on-demand audio, podcast, iPad, Surface, Android, mobile, video, and automobile dashboard fronts. And that’s just on the product side. Stressed? Losing sleep? Wouldn’t be a surprise. In this session we’ll try to synthesize a number of inputs, add a healthy dose of reality, and make the case for focusing on the only thing that matters. Hopefully, we’ll get you back to sleeping like a baby.
It would be nice if we could continue to play music off of CDs. Unfortunately, music stations do not have that luxury. Commercial grade equipment and replacement parts are more difficult (and expensive) to find, music companies are transitioning to digital downloads, and CDs don’t have the unlimited shelf life we thought they had. There are many things that you will have to consider in the very near future. In this session you will learn:
Produced in cooperation with AMPPR
4 p.m. – General Session
Public vs. Commercial: Deconstructing the Digital Divide Fred Jacobs, Jacobs Media
As PPM now reports public radio stations alongside commercial stations, a key to success in ratings, underwriting, and engagement is understanding what makes these two audiences different. Fred Jacobs of Jacobs Media has a special presentation of Public Radio Tech Survey IV - a head-to-head comparison with Techsurvey8, their study of commercial radio - 170 stations and 57,300+ respondents strong. You'll see how these two radio worlds compare when it comes to technology and media usage, and why public radio can claim a unique audience that has an altogether different relationship with radio.
Free ticket with all full-conference registrations. Use your free 3-day monorail pass to get there... MUST BE IN SEAT AT 7:00 p.m.
With LOVE, Cirque du Soleil celebrates the musical legacy of The Beatles through their timeless, original recordings. The exuberance of The Beatles will be channeled through the youthful, urban energy of a cast of 60 international artists. Using the master tapes at Abbey Road studios, Sir George Martin and Giles Martin have created a unique soundscape of The Beatles music for LOVE. With panoramic sound and visuals, the audience will experience The Beatles as never before. Only at The Mirage, Las Vegas.
Your brand is based on the experiences you deliver to your audience, and it includes all the opinions, associations and emotions your community holds in response to your station’s presence and content. Using public radio’s core values on air goes a long way toward simplifying the branding process. And now that we live in a Web 2.0 world, we’re on a quest to find sure-fire strategies that make your station shine in the digital space. In this thought-provoking keynote, renowned media blogger Mark Ramsey talks with Tom Asacker, author of four highly acclaimed books on marketplace evolution, customer relationships, change management, branding, and innovation. Tom explains how beliefs can build more dynamic relationships between stations and their audiences, and provides new perspectives on engaging listeners to strengthen your public service impact.
Radio is 101 years old. It survived a century by adapting, evolving, and innovating. In today’s digital world, audience needs have changed, the competitive media is intense, and the Internet is replacing the transmitting tower. Radio will survive and thrive through evolution and innovation. How? John Lund outlines what makes for “Great Radio” in 2012, how to get attract more listeners, and how to make your stations sound better and be more competitive.
Lund last appeared before a public radio audience in 1986, as PRPD was being founded. That speech, one of PRPD’s first “interconnects”, provided a foundation for many of the practices PRPD developed over the intervening years. Today, John helps identify what is enduring about programming and audiences to apply to the opportunities before us. This session provides the tools and systems necessary to embrace radio’s future and thrive. Attendees can put these suggestions and guidelines to work at their stations as soon as they return home!
To close out our 25th anniversary conference, one of NPR's "founding mothers", Linda Wertheimer reflects on her carrer in public broadcasting and what public radio has to offer going forward.